Strength at the point of sale.

Research confirms that 80% of purchase decisions are taken at the point of sale. That's why Nolem is always investing in different marketing tactics to increase demand for our products.

Nolem has carried out diverse promotional campaigns in Brazil and in Europe, especially Spain, France and the United Kingdom. It has done the work altogether with the distributors, which has been contributing to maintain the fruit always fresh to the consumer and improving the credibility of its brand.

Events ranging from melon festivals to tasting sessions at the stores of major supermarket chains already show efficiency at the point of sales.